OUR COMMITMENTS HAVEN’T MELTED… AND NEITHER HAVE OUR 2 SNOWFLAKES!

In 2020, Les Arcs Bourg Saint Maurice became the first resort in Savoie to earn the Flocon Vert label, awarded by the Mountain Riders association, recognizing the resort’s efforts to combine tourism and environmental responsibility.

A renewed commitment: two snowflakes confirmed

On June 5, during the T.REX event in Bourg Saint Maurice, Mountain Riders officially renewed the Flocon Vert label for Les Arcs, now awarded with two snowflakes. This recognition marks progress toward excellence in ecological transition in the mountains.
This second level of certification acknowledges a collective sustainable approach from key players: the Les Arcs / Peisey-Vallandry Mountain Area, the Town Hall, the Tourist Office, and tourism professionals.

Concrete actions for more responsible tourism

Since 2020, the resort has increased environmental initiatives across key themes such as mobility, biodiversity, and resource management. Highlights include:

- Soft mobility: 25% of visitors arrive by train (vs. 10% national average). The funicular is free for all in summer, and in winter for SNCF ticket holders. Goal: reach 1 million rides.
- Sustainable urban planning: A moratorium on new tourist beds has been implemented, with a focus on renovating existing accommodations.
- Access to seasonal employment: A SEM (Public-Private Partnership) has been created to develop housing for seasonal workers.
- Exemplary ski area:BCorp certified in 2024, the ski area protects 85% of its natural surface and is diversifying its summer activities between June 15 and September 15.
- Education and awareness: Actions are carried out with the public to promote local biodiversity and encourage eco-citizen behavior.

A structured and evolving label

Created in 2011, the Flocon Vert label is based on 20 criteria across four key themes: local economy, social and cultural aspects, governance and destination strategy, and environment / natural resources. It serves both as recognition and a framework for continuous improvement.

Each snowflake level symbolizes a step forward:
- 1st snowflake: a committed destination
- 2nd snowflake: moving toward excellence
- 3rd snowflake: exemplary

Certified destinations are regularly reassessed. In Les Arcs, this rigorous follow-up ensures a clear, unifying direction toward sustainable, innovative, and respectful mountain tourism.

+ More info about this certification.